The Mainichi Shimbun company, which celebrated its 50,000 issue on February 12, 2015, is challenging the fusion of paper and the Internet in various forms. One of them is "every day AR" .. Application software for mobile terminals such as smartphones and tablets that make full use of augmented reality (Augmented Reality = AR) technology.
When installing this on a mobile terminal you have installed and starting it and turning on the built-in camera to the target image printed on the issue of the Mainichi Newspaper publication, the related digital contents Is displayed.
Associated content is assumed to be videos shot by reporters at the site of news, videos to be sent from readers, social media, etc.